GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Affordable fashion jewellery brand Gargi by P N Gadgil & Sons posts record Q2 results with 102% revenue growth and 101% profit rise, driven by expansion, festive demand, and strong brand connect.

De Beers Group, the global diamond powerhouse, anticipates that India's diamond jewellery market will double by 2030, driven by robust economic growth and evolving consumer preferences. This projection was shared by De Beers CEO Al Cook during his recent visit to India

In the backdrop of an increasingly strained jewellery sector, Verma Jewellers held a jewellery exhibition in Shimla from April 26 to 30 to mark the occasion of Akshaya Tritiya

As 2024 draws to a close, the jewellery industry reflects on a year marked by innovation, resilience, and evolving consumer preferences. From record-breaking gold prices, to growing demand for natural diamonds and polki jewellery, the year saw it all. Industry stalwarts share their perspectives of 2024, and offer a glimpse into the year to come

Senco Gold and Diamonds is gearing up for a transformative 2025, with plans to leverage digital advancements and personalised services to fuel growth. The company reflects on 2024 as a year of robust value growth driven by weddings and lightweight jewellery, and looks ahead with a focus on sustainability, minimalist designs, and enhanced consumer engagement

Demi-fine jewellery, which lies between fine jewellery and fashion jewellery, has grown into a significant market category, gaining traction among millennials and Gen Z, and redefining how jewellery is designed, marketed, and worn

Platinum Guild International (PGI)-India has launched its highly anticipated 7th edition of the Platinum Buyer-Seller Meet, poised to drive innovation and expand market categories in the platinum jewellery sector

Last year the ‘Platinum Season of Love’ saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country.

Strengthening its association with leading cricketer KL Rahul, the brand offered a unique experience to its contest winners

Experiential Retail Marketing

Needed Changes For the Retail Jewellery Industry

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