De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

D.P. Jewellers rolled out curated exhibitions from March 19–29, 2026, across Kota, Ajmer, Ujjain and Banswara, targeting bridal and everyday jewellery demand through region-specific assortments and formats.

Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Affordable fashion jewellery brand Gargi by P N Gadgil & Sons posts record Q2 results with 102% revenue growth and 101% profit rise, driven by expansion, festive demand, and strong brand connect.

De Beers Group, the global diamond powerhouse, anticipates that India's diamond jewellery market will double by 2030, driven by robust economic growth and evolving consumer preferences. This projection was shared by De Beers CEO Al Cook during his recent visit to India

In the backdrop of an increasingly strained jewellery sector, Verma Jewellers held a jewellery exhibition in Shimla from April 26 to 30 to mark the occasion of Akshaya Tritiya

As 2024 draws to a close, the jewellery industry reflects on a year marked by innovation, resilience, and evolving consumer preferences. From record-breaking gold prices, to growing demand for natural diamonds and polki jewellery, the year saw it all. Industry stalwarts share their perspectives of 2024, and offer a glimpse into the year to come

Senco Gold and Diamonds is gearing up for a transformative 2025, with plans to leverage digital advancements and personalised services to fuel growth. The company reflects on 2024 as a year of robust value growth driven by weddings and lightweight jewellery, and looks ahead with a focus on sustainability, minimalist designs, and enhanced consumer engagement